Autocar India Promotes Safe Driving By Launching
“The Uncool Moments” Contest
Mumbai, 12 June 2014: Autocar India, the country’s leading automotive magazine has announced “The Uncool Moments Contest” that draws the nation’s attention to unruly drivers across India. This is a unique Facebook-based photo contest, which the magazine has thrown open to the public. This will allow the audience to capture reckless moments of driving and share it through the social media website. The contest was announced on 2nd June, 2014 and will conclude on 24th June, 2014, and is open to all residents of India.
According to a 2012 report on Road Accidents in India by the Indian Ministry of Road Transport and Highways, a majority of road fatalities across the country involves young people. Keeping this in mind, Autocar India, a pioneer in the auto industry is rallying behind the theme of ‘Unsafe is Uncool’, to promote safe and responsible driving amongst today’s youth through the popular social media website, Facebook.
Of all the entries, 10 winners will be selected by expert drivers from Autocar India. Entries that receive the maximum likes and shares will have higher chances to win the contest. Winners shall be treated to high-end goodies such as JBL headphones and GO Puck chargers as contest prizes.
Speaking on the initiative, Mr. Hormazd Sorabjee, Editor, Autocar India said, “While Autocar India is all about cars and reaching out to auto aficionados, we also aim to deliver the message of responsible driving. This platform allows the youth today to really identify what is uncool and therefore unsafe. We want to reach out to the growing number of young motorists by involving them in an activity that makes them understand the importance and urgency in exercising caution and driving responsibly.”
To participate in the contest, log onto Autocar India’s group Facebook page at- https://www.facebook.com/autocarindiamag/app_577711218993886 or use the Twitter hashtag #UNSAFEISUNCOOL.
About Autocar India
Since its launch in September 1999, Autocar India has established itself as the clear leader in automotive journalism. It has earned an enviable reputation for its high level of editorial content and production standards – a feature that has been commended by the industry and consumers alike. Autocar India takes forward the legacy of the oldest automobile magazines in the world with a history of more than 100 years.
Autocar India has developed a reputation of being the first with the news. As per successive Indian Readership Survey (IRS) figures, the magazine has the highest readership amongst automobile magazines in India.