Cians Analytics builds Practice catering to the SME market
New Delhi, July 2014: Cians Analytics, a global financial consulting firm and premium provider of analytical services primarily to the financial services sector, is increasingly active in the SME segment by helping startups and early-stage companies.
Since its inception in 2009, Cians has been providing high-quality, effective research to investment banks, private equity firms, hedge funds, asset managers, etc., moving above and beyond the basic process-driven services to those higher up the value chain, involving research and analysis.
Cians has been working with early-stage companies in the Middle East, the US, and India across sectors like hospitality, education, financial services, language testing, media and technology. Cians has witnessed significant demand for its services in this space and thus expects to build upon this practice significantly.
Cians helps the companies in building and/or refining their business plans, which includes analyzing competitive landscapes, industry economics, business viability, strategies, etc. Cians helps SMEs create fund-raising documents, compiling the Private placement memoranda and Investor Decks for fund-raising from venture capital/private equity players or other investors.
In addition to building projections and valuation models, which would typically be used in fund-raising discussions, for business operations and to validate business models, Cians also works on investor identification. Small and medium businesses struggle to identify effective investors that are active in this space as well as valuations at which the entry and exits are taking place. Cians assists them in reaching out to the right target audience with a competent display of their services in the market.
Mr. Aman Chowdhury, CEO and Co-founder, adds, “While there is a tremendous amount of energy and interest in entrepreneurship today, startups and early-stage companies often lack the wherewithal to fully refine their business models and package their business proposition for an investor audience. For many, this is the first time they are raising capital and they are unaware of the nuances of building projection models, calculating valuations, and packaging their story and differentiators for external investors. That’s where Cians fits in. We have experience in dealing with professional investors as this is Cians’ primarily client set and as such Cians understands what they look for. Cians helps these young firms to test their assumptions, validate their business model, build out their numbers, and prepare appropriate investment marketing materials that allow them to approach investors with materials that look professional and reflect careful thought and deliberation. This allows them to differentiate themselves from the many firms that approach investors with half-baked analysis and documents. It can be a real game-changer for a startup to walk in the door of a VC with a set of documents and backup analysis that shows that it understands its business, understands how to present it, and understands the typical requirements and thought process of an investor.”