Maruti Suzuki Autocar Young Driver 2014 is back with its 6th edition
Mumbai, 16th July 2014: Now, in its sixth edition, the Maruti Suzuki Autocar Young Driver 2014 brings together the forces of Maruti Suzuki and Autocar India, yet again. This competition is being held in three phases in the months of July and August 2014 in India, with the grand finale being held at a five star venue in New Delhi. This event organised by Maruti Suzuki and Autocar India together aims to bring to the fore importance of responsible driving amongst the youth.
The competition will include three different phases wherein tests will be administered which shall address the participant’s awareness about road safety, driving skills and traffic rules. These tests will be conducted in the facilities provided by Maruti Driving School (MDS) spread across 42 major Indian cities. Those within the ages of 18 and 30 with a valid Indian driving license are permitted to participate in the contest. Phase 1 will include participants who have registered on www.youngdriver.in to take an online theory test in the form of a quiz. Phase 2 will be a skill test which will comprise a driving test at any of the Maruti Driving Schools spread across 42 Indian cities. In Phase 3, the finalists will be flown to Delhi for the grand finale where they will be judged on the basis of 20 parameters pertaining to safety, vehicle control, theory knowledge and its application while driving. In the final Phase, the winner will be adjudged “The Maruti Suzuki-Autocar Young Driver of the year 2014” and will take home a brand new Maruti Suzuki Alto 800.
Commenting on the activity, Mr. Hormazd Sorabjee, Editor, Autocar India said, “Autocar India takes pride in being associated with Maruti Suzuki for this initiative, now in its sixth edition, which aims to make young drivers aware of the dangers of rash and perilous driving. Driving responsibly is our motto be it in any car or any terrain. We hope to reach out to the youth of the country and educate them in driving safe and maintaining road discipline.”
Adding to this, Mr. Mayank Pareek, COO- Marketing and Sales, Maruti Suzuki India said, “Maruti Suzuki is a firm believer in propagating safe driving as a cause and Autocar India shares the same vision. We believe that Maruti Suzuki- Autocar Young Driver is a brilliant property to encourage the youth to drive safely. Born out of a commitment to help people drive safe, Autocar India and Maruti Suzuki decided to create a property that the youth would feel like engaging in, while at the same time learn about safety measures. The winner of MYD becomes the face of safe driving. He / She will win a new car and be featured across media as the face of safety.”
Autocar India recently concluded “The Uncool Moments” Contest, a unique Facebook-based photo contest which allowed participants to post images/videos of reckless moments of driving on Autocar India’s Facebook page. This initiative saw encouraging response from the youth, thus driving home the point that Unsafe driving is indeed Uncool!
About Autocar India
Since its launch in September 1999, Autocar India has established itself as the clear leader in automotive journalism. It has earned an enviable reputation for its high level of editorial content and production standards – a feature that has been commended by the industry and consumers alike. Autocar India takes forward the legacy of the oldest automobile magazines in the world with a history of more than 100 years.
Autocar India has developed a reputation of being the first with the news. As per successive Indian Readership Survey (IRS) figures, the magazine has the highest readership amongst automobile magazines in India.