Firefox Bikes- Vasai-Virar Monsoon Ride
Unadulterated 70KM spin on the wheels and bask in the glory of the rainy season
New Delhi, August 4, 2014: Firefox Bikes, the leading adventure and premium bike makers organized the Virar – Vajreshwari – Ambadi Naka Cycle tour “Monsoon Ride – 70 KM” on Sunday, August 3rd, 2014. The leisure ride was organized for all riding enthusiasts to inculcate a cycling community culture and enjoy the advent of Mumbai monsoons. The event was successfully hosted by Mr. Kaitan Lopes, Franchisee Owner of Firefox Bikes at Vasai-Virar and was supported by Firefox Bikes Pvt. Ltd.
The ride saw 50 Firefox and Trek Cycle users participation in the first of its kind initiative in the area. The event started early in the morning and witnessed the participation of senior riders in the age group of 50-60. The event highlighted the need for personal safety ownership of individual riders, need for adequate riding gears to enjoy the adrenaline rush.
Speaking on the occasion, Mr. Shiv Inder Singh Managing Director, Firefox Bikes Pvt Ltd, said, “The ride is organised over an extremely scenic 70-km stretch consisting of urbanised areas and a green zone. This is an attempt on the part of Firefox Bikes to encourage patrons to see the pleasure in riding and to take it up as a regular activity or a means to commute. Through such initiatives, we want to create a community that takes pride and joy in turning to bicycling over other means of transport.”
To ensure all riders completed the 70-km journey comfortably, the event availed the participants with support vehicles, support aid for all riders, refreshments and first- aid.
Earlier this year, Firefox Bikes organised the Tour De Vasai, a 50-km cycle ride to celebrate World Environment Day. The company also organises short weekend cycling trips and intends to host shorts rides for young children during the Diwali vacations.
Firefox is a leading name in the premium bike segment in India. Based out of Greater Noida, Firefox caters to all age groups and segments of biking from MTB, Road, Hybrid, BMX to Kids. It has tie-ups with various international brands for bikes and accessories like Trek, Tern, Shimano, Saris, Finishline, Slime, Warner Brothers, MTV and Popeye Firefox. The USP of Firefox is that it offers complete biking solutions of international standards to its customers under one roof.
Their network is spread across 75 cities with over 150 outlets throughout the country. Firefox plans to expand its retail presence with 7 additional outlets in the next quarter and 30 new stores each successive year. The Firefox and Trek segment enjoys a solid market position with very little competition as they offer a wide range of over 75 bike models which caters to all age groups. The company targets its products at high-income salaried groups, corporate professionals, kids and young parents.
The mission of the company is to create and retain the position of being an aspirational brand for bikes and accessories in India and to have presence in every potential city of the country.