Mumbai, August 21, 2014: Seagram’s Royal Stag, the flagship brand from Pernod Ricard India announced the signing on of Bollywood Actors Ranveer Singh and Arjun Kapoor as its new brand ambassadors. The extremely talented duo will star in the brand’s campaigns starting August 2014. This association is in line with the brand’s philosophy of “It’s your life. Make it large.” inspiring young, confident and progressive individuals.
The campaign acknowledges and respects individuals who exhibit strong self-belief and create their own destiny and communicates the brand message in a truly international way so the larger than life attitude built by Royal Stag comes to the fore.
Speaking on the association, Raja Banerji General Manager Marketing, Pernod Ricard India said, “We are excited to welcome remarkably talented, Ranveer Singh and Arjun Kapoor as the new brand ambassadors for Royal Stag. Ranveer and Arjun embody Royal Stag’s brand philosophy of not only ‘Making it large’ in their life but also inspiring millions of people to chase their dreams and make them come true. We firmly believe that the dynamic duo represents the dreams of this country and therefore would reinforce our brand positioning.”
Speaking about the announcement, Ranveer Singh said, “I am extremely happy and excited to associate with Royal Stag. I’ve always identified with Royal Stag’s philosophy of ‘It’s your life. Make it large’. I believe in giving my 100 per cent to everything that I undertake.”
Sharing his excitement, Arjun Kapoor said, “I couldn’t be more thrilled to be associated with the brand Royal Stag. I personally have always been a firm believer in the philosophy of making each moment count, giving it all and taking chances to make it large in life. For me, it’s important that you feel passionately about what you do and what you represent. Eventually we are the creators of our own destiny and that’s exactly what Royal Stag stands for”.
Commenting on this occasion, Sumeet Lamba, Executive Director, Pernod Ricard India, said, “For over a decade Royal Stag has connected with self-made individuals who have magnified the canvas of their life by having a dream, working towards that dream and realizing that dream. Our association with the remarkably talented Ranveer Singh and Arjun Kapoor is further testament to Royal Stag’s philosophy of ‘It’s your life. Make it large’. Not only do the brand ambassadors personify this brand philosophy but are also an inspiration for millions of youth in the country who are working hard towards fulfilling their dreams and aspirations. I wish them a long and successful stint with Royal Stag”.
While Ranveer Singh and Arjun Kapoor become the latest face of the brand, Bollywood superstar Shah Rukh Khan will continue to endorse the brand. Royal Stag will continue to actively reach out to the consumers through various marketing initiatives through the course of the year.