~Flagship store at Hiranandani Gardens Powai saw a grand opening on 17th October 2014~
October 17, 2014, Mumbai:
Known for its serenity the lanes of Powai witnessed an unusual start to a Friday morning on 17thOctober, with the Amercian brand Krispy Kreme Doughnut opening doors to its customers. Doughnut lovers across the city queued up hours before to relish the delicious melt-in-your-mouth experience and to avail the special first day offers. While this was not enough, the morning of 17th October also marked a new record for the brand as it held its first ever flash mob for the launch of a new outlet.
The new store at Powai offers extravagant varieties of Krispy Kreme’s one-of-a-kind doughnuts, including the signature hot Original Glazed® doughnut, as well as a complete menu of Krispy Kreme Chillers, iced beverages and coffee. Customers at the Krispy Kreme, Powai store had the unique opportunity of watching the doughnut-making process from start to finish. The state-of-the-art ‘Doughnut Theatre’, has a glass viewing area where customers saw hundreds of doughnuts move along the conveyer belt from one process to the next and passing through a waterfall of glaze.
In India, Krispy Kreme Doughnut has tied up with Citymax Hotels India Pvt. Ltd, the hospitality division of Dubai based retail and hospitality conglomerate Landmark group to open 80 Krispy Kreme stores in South and the West India over the next 5 years.
Speaking about this launch, Mr. Peter King, Vice President, Asia Pacific, Krispy Kreme Corporation said, “Following the over whelming response from Bangalore and Chennai we now look forward to expanding the brand in Mumbai. We are excited to work with our local partner Citymax as the company’s values and commitments mirror that of Krispy Kreme making our association stronger with every market we enter. Since the opening, the product has been in great demand and all our new product offerings have been well received, we will continue to add outlets at strategic locations across Mumbai. With our state-of-the-art Doughnut Theatre, we offer the idea of our store experience being the brand for our customers.”
Additionally, Mr. Kabir Lumba, Managing Director, Lifestyle International Pvt Ltd said “We are happy to partner with Krispy Kreme Doughnut Corporation in bringing and growing this heritage brand in Mumbai. Being the hub of business and retail, Mumbai is also a welcoming city with evolving food trends. Krispy Kreme renowned for offering fresh and hot doughnuts promises to deliver to consumers who are constantly on a look out for something new and exciting. This being a great growth opportunity for us, we are delighted to introduce a globally reputed brand like Krispy Kreme Doughnut to the Mumbai market. Powai houses the perfect demographic mix of families, corporates, expats and students amongst others. Following the Powai launch, we also plan on opening outlets in other premium locations of Mumbai by mid November.”
In its 77th year of operation, the brand plans on opening two new outlets in Bandra and Juhu by mid November