~ Shudh Desi Endings to present Humor Fest ’14 ~

Shudh Desi Endings collaborates with Mood Indigo as Humor Partner

Mumbai, December 2014: Shudh Desi Endings (SDE), YouTube’s highest rated channel for Bollywood spoofs has collaborated with Mood Indigo, Asia’s largest and IIT Bombay’s iconic cultural fest as its Humour Partner. This marks a new beginning for both entities, with SDE’s unique partnership with IIT-B’s annual fest.

This partnership entails SDE’s association with Mood Indigo’s Humor based competitions and activities. SDE is the title sponsor for Humor Fest ’14 which will see performances of national and international fame include: An interactive ‘improv comedy’ performance by SchitzenGiggles, a comic Korean Martial arts performance by Jump, an Austrian stand-up comedy act by Marcel Mohab, an Italian Theatre comedy act by Carlo Jacucci and more.


As Mood-Indigo is an annual haunt not only for collegians, but all seekers of popular culture, SDE has up its sleeve a cross-section of events which would set the festival abuzz: Thus along with these, Shudh Desi Endings will have an interactive kiosk at the festival on all days


Mr Anand Doshi, Chief Creative Officer, Shudh Desi Endings says, “Mood Indigo is one of the most important events on Mumbai’s cultural calendar and its appeal is enormous. We’re looking forward to synergizing our energies with the folks at IIT-B and provide a platform to many vibrant, creative minds. I’m hoping we see a future comic star being born here!”

The festival is from 26th to 29th December 2014.

Humor Based Competitions presented by SDE:

Jester Fiesta (Theatre Games):  Bring out the comedian in you, tickle the funny bone and make the audience burst into laughter. The games will challenge participants to be innovative, creative and humorous.

Humor Me (Preparatory Stand-up Comedy): For the worshippers of Steve Martin, Jerry Seinfeld and Russell Peters, this competition is devised to channelise your inner comic.

Crack MI Up (Stand Up Comedy): A series of impromptu rounds challenge your wit and spontaneity as you take on others claiming the crown of MI’s Funniest.


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