L’Oréal Paris launches the ‘Moist Matte Collection Pure Reds’

Aishwarya Rai Bachchan at L'Oreal Paris Pure Reds Launch Aishwarya Rai Bachchan with her Lipstick shade at L'Oreal Paris Pure Reds Launch_1 Aishwarya Rai Bachchan with her Lipstick shade at L'Oreal Paris Pure Reds Launch_2 L'Oreal Paris General Manager Manashi Guha with Aishwarya Rai Bachchan
Go rouge and discover your perfect Red with the signature range of Pure Reds lipsticks!


Mumbai, January 7th, 2015: In an afternoon that was all about discovering RED in its most chic form, L’Oréal Paris, the world’s number one beauty brand launched ‘Collection Star Pure Reds Lipsticks’. This sinfully, gorgeous signature collection of 7 exquisite matte shades were chosen by 7 beautiful L’Oréal Paris ambassadors, including Aishwarya Rai, Sonam Kapoor, Freida Pinto and Blake Lively.Eachan epitome of style and panache.The L’Oréal Paris Collection Starrange was launched by the elegant Aishwarya Rai Bachchan who captivated the audience with her sophisticated aura as she spoke about the new product range and her long-standing association with the brand.

Speaking at the launch, Aishwarya Rai Bachchan, L’Oréal Paris brand ambassador said,“For me personally,RED Lips exude power and élan.Congratulations to the L’Oréal Paris team for introducing a range of RED Lipsticks that are at once urbane, classy and radiate confidence as it flatters every skin tone and adds a beautiful dimension to the lips.Every woman should find her perfect Red Lipstick for the added touch of glamour and flair to her overall look. I say this – Because You’re Worth it!”

Manashi Guha, General Manager L’Oréal Paris India added, “As a woman, our first and favorite memory of make-up is always a RED lipstick. A RED shade is not only bold and classy but also emanates confidence and has an energizing effect. We’re very happy to unveil the L’Oréal Paris Collection StarPure Reds Lipstick with Aishwarya today who has been an integral part of the L’Oréal Paris family for over 12 years. We have carefully curated this

collectionas every shade has its own gorgeous color variation– a rouge,tailor made for every woman.”

The CollectionStarPure Reds Lipsticks are created with a revolutionary and innovative formula that delivers bold, luscious color that lasts for a full 6 hours, making it the ultimate beauty indulgence and a must have cosmetic/beauty accessory for every woman. The range is enriched with new Light Illumcomplex that delivers a rich matte effect. The Velvet Fusion capsulesand Ultra Gliding Shine Oilsprovide smooth and silky application. Pure pigments deliver intense color and Jojoba oil gives perfect hydration up to 4 hours.


These 7 shades are priced at Rs.995and are available across all modern trade outlets.


About L’Oréal Paris:

L’Oréal Paris is a truly global beauty brand combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. Our signature phrase, “Because I’m Worth It”, is meant to inspire each and every woman to embrace her own unique beauty and reinforce her sense of self-worth.

As the biggest beauty brand in the world, L’Oréal Paris has an unparalleled commitment to technology, research and innovation, providing groundbreaking, high-quality products for women and men of all ages and ethnicities. The L’Oréal Paris brand encompasses the four major beauty categories – hair color, cosmetics, hair care, and skin care – and includes such well-known brands as Excellence Crème, Total Repair 5 hair care, Youth Code, Fall Repair, Revitalift, Volume Million Lashes Mascara, Colour Riche lipsticks, Superliners and True Match foundations among many others.


L’Oréal Paris truly believes that, whatever your age, gender, ethnicity or look, “you’re worth it”.


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