India’s leading seafood brand promises to deliver 100% fresh and customized seafood irrespective of seasonal vagaries
Mumbai, 25th June, 2015: As soon as the rain hits the city, every Mumbaikar gives up on seafood. The choppy, churning waters stir up mud and grime, making it hard to find a fresh catch and fishermen generally avoid going to the seas.Thus, the fish that comes out of the stock is usually frozen fish and people are forced to fight their seafood craving and give up on fish diet during monsoons. Well, not anymore! This monsoon, Pescafresh will bring fresh seafood back to your table – quickly and conveniently.
Pescafresh, leading fresh seafood brand and India’s first organized seafood distribution and retailing company for over a decade, transports seafood lovers on a delectable journey of fresh seafood that can be experienced at the convenience of a simple phone call. Pescafresh fulfils the needs of all its customers by providing fresh fishes, irrespective of seasonal vagaries that are stored, cleaned, packed in nice thermocole box on a bed of ice delivered to seafood aficionados with the flavor of freshness right to their doorstep.
“Catering to the needs of seafood lovers during monsoon, the expert team at Pescafresh makes sure that the stock is inspected at every stage, from supply to delivery and ensure that our products are 100% fresh and a cut above the rest till the time it reaches the consumers. We endeavor to make this monsoon season seafood revelry for our patrons, who have always trusted us for our highest quality standards.”said Sangram Sawant, Founder and CEO, Pescafresh.
Pescafresh maintains procurement process from the shores of Vishakapatnam and Bengal in the East coast when West coast is shut for fishing during monsoons. The company sources the stock from the West coast when the East coast is shut from April to June, and thus continues to provide fresh seafood throughout the year.
The Pescafresh expert practices cover all aspects of manufacturing, including Standard Operating Procedures (SOPs), Good Manufacturing Processes (GMPs), training, equipment maintenance and handling of products. Exclusive seafood EPS (Expandable Polystyrene) boxes have been designed by the team at Pescafresh and specialized moulds has been created with optimum boxes size after extensive study and market research. The seafood is inspected at every stage from supply to delivery by a team of experts to test and an ideal temperature of 1-40Celsius is constantly retained to maintain the freshness levels. Pescafresh’s guidelines ensure traceability up to source and use of advanced hygienic equipment like stainless steel, washable equipment and advanced chillers.
Started in 2004, Pescafresh presently caters to over 100,000 households across Mumbai, Hyderabad, Delhi and Bangalore with the extensive delivery network and plans to expand pan India to reach out to every seafood consumer in the country. Pecafresh also has branded ‘shop in shop’ partnerships with major national retailer chains in Hyper Market space such as MORE (Aditya Birla Group), Tesco Star Bazaar, In the Gourmet space Foodhall of Future Group, Nature’s Basket of Godrej Group, Gourmet West of Westside, Tata Trent Group, Le Marche chain in Delhi to name a few. With its experience to sell fish online through online portals like Localbaniya.com and Grofers mobile App, Pescafresh would soon be launching its own ecommerce website and its own mobile application to help fish lovers enjoy the convenience of now ordering fish in a few clicks. With a varied spread of the freshest and highest quality fish and shellfish, there is something for everyone at Pescafresh!