~Experience the Hot ‘n’ Spicy in every bite~
Mumbai, August 3rd, 2015: Westlife Development Limited (BSE: 505533) owner of the Master Franchisee of McDonald’s® restaurants in West & South India through its direct subsidiary Hardcastle Restaurants Pvt. Ltd. (HRPL)today announced it is expanding its entrée offerings to include more bite-sized snack options on its menu with the introduction of Chilli Paneer Pockets. McDonald’s is synonymous with making exciting additions to ensure variety, freshness and a balanced choice for customers to opt from their veg and non-veg menu.
The irresistibly delicious Chilli Paneer Pocket is the latest addition in the sides and snack menu along with Mac Fries, McNuggets, McWings and Saucy Wraps. The new product is an amalgamation of crunchy vegetables and fresh paneer, blended with hot and spicy sauce flavored with ginger, garlic, soya and vinegar. The new mouth-watering snack can be enjoyed in 2, 4 & 6 pieces starting at Rs. 35 for 2 piece pack available across McDonald’s restaurants in West and South India from 1st August to 30th September, 2015.
Commenting on the launch, Mr. Kedar Teny, Director – Marketing & Digital, McDonald’s® India – West & South India said, “At McDonald’s, we are committed towards innovating our menu and offering new, trendy value-oriented products for our customers. When it comes to food, customers today, are increasingly seeking more variety and choices. The launch of Chilli Paneer Pockets is aimed at offering variety on our snack menu which appeals to the taste palette of our customers. The Chilli Paneer Pocket is an interesting fusion of our favorite spicy and tangy ingredients, presented in a uniquely McDonald’s way!
This product is priced starting Rs 35/- and helps brand McDonalds deliver Good Food at Great Value”.
The launch of the new Chilli Paneer Pockets is supported by a multi-channel advertising campaign. McDonald’s will run an integrated month long TV, Digital and outdoor campaign, accompanied by an in-restaurant merchandising. The campaign is based around the tag line ‘#KuchPalOffline’ and will go on air on August 6, 2015.
Enjoy and relish a gastronomic experience at McDonald’s restaurant with the new Chilli Paneer Pockets among other menu products. Chilli Paneer Pockets will also be available through our value-oriented Sharing Packs.
About the Company:
Hardcastle Restaurants Pvt. Ltd. (HRPL), a direct subsidiary of Westlife Development Ltd. is a McDonald’s Corp franchisee since its inception in 1996 with rights to own and operate McDonald’s restaurants in west and south India.
HRPL serves approximately 185 million customers, annually, at its 209 (as of March 31, 2015) McDonald’s restaurants across 26 cities in the states of Telangana, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala and parts of Madhya Pradesh, and provides direct employment to over 7,500 employees. McDonald’s operates through various formats and brand extensions including standalone restaurants, drive-thru’s, 24/7, McDelivery, dessert Kiosks. The menu features
Burgers, Finger Foods, Wraps, Hot and Cold Beverages besides a wide range of desserts. Several of the McDonald’s Restaurant feature in-house McCafé.
The pillars of the McDonald’s system – Quality, Service, Cleanliness and Value – are evident at each of the restaurants where HRPL operates.