H & R Johnson Strengthens its Offering to Digital Consumers

Launches a feature rich e-commerce portal and an augmented reality app

Mumbai, August 11, 2015: To address the exponential demand of digital media usage by its consumers,

H&R Johnson (India), India’s leading integrated lifestyle solution provider today announced the launch of

a state of the art e-commerce portal http://www.johnsonstore.in/. The portal allows consumers to

choose tiles online in a variety of ways – by size, by application area, by sub-brand etc. The portal carries

features like the Tile Space Visualiser which allows a user who is planning to buy online to see how their

selected tile would look in different living spaces as well also see how a combination of two matching or

different tiles would appear on the wall or floors of a living space. The portal also builds in a tile

calculator which informs number of tiles to be bought basis area to be tiled, cost estimator and multiple

online payment options. Presently launched as a pilot, the portal will be available to consumers across

select cities in Maharashtra for buying Johnson Tiles online.

H&R Johnson today also launched a unique augmented reality application available for tablets on the

android platform. The Johnson Augmented Reality app helps users to visualize how their own walls and

tiles would look with their selection of any tiles from the Johnson range in a real environment, which in

turn helps to minimize time in decision making. The app captures the live feed from surrounding with

the rear camera and displays the same along with desired virtual tiles placed over the wall/floor surface

providing a clear understanding of how the surrounding would look after placing the real tiles.

Commenting on this occasion, Mr. Sushil Matey, Chief Operating Officer, H&R Johnson stated “Our

engagement with consumers in the digital platform has shown an increase demand for product

experience in the online space. We presently have the largest Facebook fan base in the category with

over 2 lakh fans. As a brand Johnson has always taken the lead in offering innovative products and

solutions. Our feature-rich e-commerce portal provides a very user friendly online buying experience &

will enable us to further capitalize on the increased purchasing power of the middle income group &

business opportunities that small towns & cities offer. With the launch of affordable 3G & 4G services

along with cheaper smartphones expecting to further fuel the e-commerce boom in India, our ability to

provide innovative and quality product offering will benefit the consumer segments across


To begin with H & R Johnson will only be offering tiles and will later add bath products to its online

selling portfolio. Banking on its robust back end operations H&R Johnson is upbeat about its logistic

management to cater to the rising demand through its House of Johnson stores. The business model for

the online endeavour is designed keeping in mind flexibility & convenience for today’s tech-savvy


About H & R Johnson (India): Established in 1958, H & R Johnson (India) is the pioneer of ceramic tiles in

India. Over the past five decades, HRJ has added various product categories to offer complete solutions

to its customers. Today, HRJ enjoys the reputation of being the only entity in India to offer end-to-end

solutions of Tiles, Sanitaryware, Bath Fittings, Marble and Quartz and Modular Kitchens. Under its

flagship brand, Johnson, HRJ offers glazed wall and floor tiles, bath products, kitchens,  and engineered

marble and quartz. Johnson Porselano brand offers a new range of germ free tiles, slabs and splits.

Johnson’s Marbonite brand offers a large range of vitrified tiles  and Johnson’s Endura offers industrial

tiles and tiles for special applications like bathrooms / high traffic areas / swimming pools etc.  During

the fiscal year-ended 31st March 2015, H&R Johnson’s gross revenue was Rs. 2205.68 crores. In

ceramic/vitrified tiles, H&R Johnson along with its Joint Ventures and subsidiaries has a capacity of over

54 million m2 per annum spread across 9 manufacturing plants across the country, which is the largest in

India. H&R Johnson also has its own plants for Bathroom products at Himachal Pradesh & J&K. It has the

largest pan-India distribution network of over 2,000 dealers, 10,000+ sub-dealers, a large brand and

depot network as well as a countrywide chain of ‘House of Johnson’ showrooms. For further details,

please visit http://www.hrjindia.com


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