SpielwarenmesseeG announces the third edition of Kids India 2015


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  • Latest trends, technologies and brands on display
  • Make in India and Source from India
  • Comprehensive platform for collaborating, networking and knowledge enhancement

Mumbai 21st  Sep 2015,

SpielwarenmesseeG announces the third edition of Kids India, an international B2B event for the toy industry scheduled to take place at the Bombay Convention & Exhibition Centre from September 24 – 26, 2015 in Mumbai. The exhibition is supported by the Indo-German Chamber of Commerce, Sports Goods Export Promotion Council (SGEPC) and The All India Toy Manufacturers Association (TAITMA). Leading companies such as Simba Dickie, Funskool, ArtsanaChicco, Frank Educational Aids, Jasco, Peacock Toys, Vinex, Zephyr along with other national and global players will present their latest products during the three day event.

The market size of the Indian toy industry is currently projected at 400 million USD and is expected to increase to 450 million USD by 2017. The tremendous growth of the Gross Domestic Product and the organized retail trade highlights India’s increased consumer spending in the middle income group and offers attractive opportunities for international companies to enter the market.

In recent years cities like Ahmedabad, Bangalore, Hyderabad and Pune have emerged as important manufacturing hubs for the Indian toy industry. For a market as wide and varied as India, there is space for traditional, local toys and international players, with customers actively looking for new content.Local manufacturers in India though are still focusing on the production of low-priced and unbranded toys which appeals to the price-sensitive Indian consumers. Lack of adequate finance and dedicated zones for toy manufacturing are some of the other challenges affecting the growth of the domestic toy industry. It is however expected that these companies will shift towards branded toys to stay competitive with international companies in the coming years.

Vivek Jhangiani, President, The All India Toy Manufacturers’ Association (TAITMA), notes that “The Indian market is growing and becoming more global with wide variety of products and to be able to compete and thrive, the Indian manufacturers are being innovative, creative and have also focussed on the quality and the safety of the product and are on par with the best in the world. The growing prosperity of the Indian population is helping the toy economy to grow and we believe this is a sustainable trend, which will persist even during times of economic slowdown as buying habits evolve. There is an enormous potential for Kids India. It offers the Indian toy industry a professional forum for consolidating and expanding its business success.”

According to Katharina Janotta, Director Project Management, SpielwarenmesseeG, “The overwhelming success of Kids India reflects the huge potential of the Indian toy industry. In three years the exhibition space has significantly increased from 6,700m² to 8,500m2. SpielwarenmesseeG anticipates record visitor numbers for the upcoming edition. We estimate more than 6,000 retailers and buyers will attend the event; establishing Kids India 2015 as the leading trade fair for the toy Industry in India.”

The sustained increase in the number of exhibitors and visitors demonstrates the growing importance of Kids India as an effective marketing and communication platform for the Indian toy industry. With more than 150 exhibitors from 13 countries and more than 350 brands on display the current edition is bigger and better than last year with even more innovative products and trends on display.

Tarun Dewan, Executive Director, Sports Goods Export Promotion Council (SGEPC), believes that “Kids India is the perfect forum for the Indian toy industry to showcase its expanse to the world and serves as an excellent platform for presenting Indian made toys to the world. We are certain that the reimbursement programme which has been offered to international buyers this year, will attract even more foreign buyers to India and boost exports.” This support from the Indian government for Kids India clearly illustrates the growing importance of a toy trade fair & the need for an annual conclave like Kids India.

Apart from a great networking and business platform, the exhibition will also offer an extensive and high profile knowledge, training and education program. Another key highlight will be the annual toy donation drive for under privileged kids.

Judging by the overwhelming response Kids India 2015 has received, it is clear that local & international companies foresee unique opportunities in the domestic market and are planning to expand their footprints at a pan India level, indicating a highly competitive scenario. The toy sector in general is expected to undergo changes in the next few years. E-commerce will continue to gain in importance & play a major role in extending the reach of manufacturer’s beyond Tier 1 cities. Kids India will play a crucial role of a facilitator and a harbinger of latest trends and innovations from around the world.

Ernst Kick, CEO, SpielwarenmesseeG concludes, “Kids India has become a must attend event for those keen to explore the Indian toy industry. There is an increased demand for high quality branded products and educational toys in India. Kids India plays a crucial role in providing a platform for the Indian manufacturers to present themselves while the parent fair Spielwarenmesse® presents an even larger and a more global platform.”

Entry to the exhibition and its associated supporting programmes is free for trade visitors upon registration. Register via www.kidsindia.de/visitors.

Spielwarenmesse eG

Spielwarenmesse eG is the fair organizer and marketing services provider for the toy sector and other consumer goods markets. The Nuremberg company organizes the world-leading Spielwarenmesse®in Nuremberg, Kids India in Mumbai, Toyzeria / Kids Turkey in Istanbul and Insights-X in Nuremberg. The range of services provided by the cooperative also includes industry campaigns and the international fair programme, World of Toys by Spielwarenmesse eG, which enables manufacturers to exhibit in pavilions at trade fairs in Asia and Russia. Spielwarenmesse eG operates a worldwide network of representatives in over 90 countries and two subsidiaries, Spielwarenmesse Shanghai Co., Ltd. with responsibility for the People’s Republic of China, and Spielwarenmesse Middle East Fuarcılık Ltd. Şti., which is responsible for Turkey, the Near East and the Middle East. The cooperative holds a major stake in the Russian exhibition company Grand Expo, which organizes Kids Russia in Moscow. Die roten Reiter GmbH subsidiary with headquarters in Nuremberg works as communication agency for the consumer and capital goods industry. The complete company profile of Spielwarenmesse eG can be seen on the Internet atwww.spielwarenmesse-eg.com.

Kids India, Mumbai

Kids India in Mumbai is organized by the Nuremberg fair and marketing services provider Spielwarenmesse eG. The international trade fair for kids’ articles covers toys, baby articles, licensed products and articles for sport, leisure and hobbies. Kids India takes place annually in the autumn in the Bombay Convention & Exhibition Centre (BCEC). Spielwarenmesse eG is supported by the Indo-German Chamber of Commerce (IGCC) in the organization of Kids India. More information about Kids India is available on the Internet at www.kidsindia.de.

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