Breaks ennui in the Indian insurance sector with humorous TVCs
Mumbai, January 21, 2016: Coverfox, the online insurance portal has launched a compelling campaign for their quick and hassle free auto insurance service. The campaign conceptualized by BBH India, includes three new TVC’s first released digitally and then via broadcast media.
The TVCs aims to capture how Coverfox is making automobile insurance effortless and accessible anywhere. In line with Coverfox’s youthful brand imagery, the campaign speaks to younger Indians who are seeking faster, hassle free insurance services at the click of a button.
Speaking about the campaign, Russell Barrett, Managing Partner and Chief Creative Officer at BBH India, “Coverfox is quickly distancing itself from its competitors. With its product, as well as its advertising and personality. In the age of long and longer format stories, it’s great fun to be able to make sharp, memorable and funny 15-second ads. We’ve all had a blast on this campaign and I believe that shows through in the output. ”
“As a new age insurance player we are always looking to change the existing insurance conversations. Auto insurance must be fast and easy and that’s been our focus at Coverfox.com. In this campaign, we take a humorous look at typical car conversations to highlight the need for quick and easy insurance.” Says Varun Dua, the CEO of Coverfox.com
The TVC released on January 17th, 2016
Watch the TVC’s here –
Agency – BBH
- Chief Creative Officer – Russell Barrett
- Creative Director (Art) – Ajmal Mohammad
- Creative Director (Copy) – Karunasagar Sridharan
- Brand Partner (Copy) – Yohan Daver
- Executive Producer – Khvafar Vakharia
- Managing Director – Arvind Krishnan
- Business Head – Monideepa Nandi
- Sr. Business Partner – Vivek Krishnaswamy
- Business Partner – Priyanka Samant
Production House – Fingerprint Films
Director – Karan Shetty
Producer – Vijay Carvalho
DOP – Mahesh Limaye
Post House – After & Prime Focus
About BBH India
BBH India started up at the end of 2008 with a clear mandate: create the most effective work in the market, be fantastically creative and have fun while doing so. BBH is part of Publicis Groupe, global leader in marketing & communication design. Young, nimble and black sheep to the core, the 72-member team at BBH India uses creativity to come up with fresh business and marketing solutions. Having worked with brands across FMCG, auto, BFSI, real estate & technology sectors, BBH India provides a full suite of services ranging from brand strategy, brand consulting, creative development across all media, film and digital production to design and identity, social strategy, comms planning, brand experience and content creation.
Coverfox is an insurance portal that is helping bring transparency, simplicity and ease to the process of buying insurance in India. It aids its users to make their insurance decisions confidently. Using its proprietary technology and algorithm based platform, Users can compare and choose from a range of insurance plans across insurance companies, understand key features and buy policies instantly and safely. Once bought, it handholds and helps them through the tedious claims process. Varun Dua, CEO and Devendra Rane, CTO established Coverfox in May 2013.