India, March, 2016: This Spring season set sail to remote islands and unknown destinations with Max Fashion’s Nautical Inspired collection. This season, Max encourages you to LIVE FOR TODAY and brings you an amazing range of looks so distinct yet fused to make a beautiful fashion story. A wide array of exciting ensembles ranging from classic nautical to boho-safari, right through to the seasonal pastel pops, giving options suitable for all moods and occasions. As 2016 will be the year of living languorously – The athleisure trend which is more a steady cultural shift towards casual comfort-wear—would gain momentum!
The womenswear range includes flowy fabrics, cut out lace, sheer, Breton stripes, botanicals, anchors, patchwork. A fresh unique take on the ubiquitous and ever green nautical trend, with denim highlights, washed out looks teamed up with chic Schiffli bodies and laces. The variety gives a sophisticated yet relaxed offering. The trick is ‘don’t go overboard’.
Frills, florals and butterflies define the Spring collection for little girls! Keeping up with our Nautical trend for the season, there’s a whole range of strappy dresses, jumpsuits, cute little skirts ranging from deep indigos to soothing pastels.
Pirates, sailors, beach, surf and sand are the primary graphics to be seen in the boy’s collection. Along with this, you can also find cool planes, cars and mickey inspired graphic tees as well. So go ahead and bring the sea to your homes with Max’s Spring collection.
Max menswear brings you deep nautical inspired collection with indigo and monochrome stories. One can flaunt in nautical spirit with drop crotch joggers, patterned polos and motif printed shorts with digital tees, appliqué tees, fashion panel tees and ombre typo tees.
Ethnic wear takes its inspiration from various different parts of life and cultures. Find a little bit of legacy and history entwined with thier Moroccan, indigo and folklore inspired range. From asymmetric boho dresses to long kurtas, pallazo, cullotes and koti, Max has it all. The colour palette varies from bright pastels to monochrome with neutrals. With flowy viscose blends, cool cottons, rich chanderis, denim chambrey, placement prints and quirky motifs, find yourself stepping into a world deeply rooted in culture and elegance.
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘Latest fashion at great Value’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 290 stores across 16 countries and in India, Max has more than 130 stores across 50 cities. The brand plans to have a network of 150 stores in India by the end of FY 16-17.
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