- The ultimate monsoon – friendly product offering a 6 years waterproofing warranty & 10 years warranty on overall life of paint
- A first celebrity association for any brand in Asian Paints Exteriors’ franchise
Mumbai, January, 2017: Asian Paints, India’s paint manufacturing giant has associated with none other than Ranbir Kapoor as the brand ambassador for its premium exterior paint offering, Ultima Protek. Ranbir Kapoor stands for high performance as an actor which perfectly complements the brand, Ultima Protek which is known for its superlative performance as an exterior painting system.
Ultima Protek gives homes complete protection against rains and harsh weather conditions. It is the ultimate product for monsoons offering 6 years waterproofing warranty and 10 years warranty on overall life of paint, a first of its kind. Apart from this, it also addresses specific problems such as dampness, algae and cracks which affect the health and look of the exteriors of your home.
The Ultima Protek TVC featuring Ranbir is on air now and features the character actor in a completely new and different avatar. He is not playing himself but is seen playing a legendary exponent singing Raag Malhar to invite rains, just like Tansen and Meera Bai who it is said, would make it rain with their rendition of Raag Malhar. This results in heavy downpour which disrupts the wedding at a fancy house that is not waterproofed with Ultima Protek. The film ends with Ranbir recreating the legendary RK pose.
About Asian Paints
Since its conception in 1942, Asian Paints has come a long way to become India’s largest and Asia’s third largest paint company, with a turnover of Rs. 127.15 billion. Asian Paints operates in 17 countries and has 23 paint manufacturing facilities in the world servicing consumers in over 65 countries.
Asian Paints has always been a leader in the paint industry, pushing new concepts in India like Colour Ideas, Home Solutions, Colour Next, and Kids’ World.