Procam International, pioneers of the distance running movement in India, today announced that the iconic Mumbai Marathon will now be the TATA Mumbai Marathon. Tata Group, with over 100 independent operating companies, will be the title sponsor of Asia’smost prestigious and one of the world’s top 10 marathons. The launch event saw several celebrities in attendance, some who have been supporting the marathon for years. The face of the event since inception, John Abraham, who has always talked about treating fitness as a religion. The dimpled-beauty Gul Panag was at her charming best as she anchored the evening with grace and elegance, talking from her personal experiences about running too. Other Bollywood runners included Rahul Bose and Tara Sharma. Of course, there was Prasoon Joshi who has penned the lyrics of the new event anthem which was launched yesterday, with music none other than by the talented Salim-Sulaiman, who enthralled the audiences with a power-packed live performance.
NEWS & PIX KABIR